Remember that name and call it easily, and you have paid a subtle and very effective compliment.
But forget it or misspell it – and you have placed yourself at a sharp disadvantage.
We will learn now, how some of the great personalities use this Power into their Professional and Social life.
This Policy of remembering and honoring the names of his friends and business associates was one of the secrets of Andrew Carnegie’s leadership.
He was proud of the fact that he could call many of his factory workers by their first names, and he boasted that while he was personally in charge, no strike ever disturbed his flaming steel mills.
Benton Love, chairman of Texas Commerce Bancshares, believes that the bigger a corporation gets, the colder it becomes.
‘One way to warm it up,’ he said, ‘is to remember people’s names. The executive who tells me he can’t remember names is at the same time telling me he can’t remember a significant part of his business and is operating on quicksand.’
Franklin D. Roosevelt knew that one of the simplest, most obvious and most important ways of gaining good will was by remembering names and making people feel important.
We should be aware of the magic contained in a name and realize that this single item is wholly and completely owned by the person with whom we are dealing and nobody else.
The name sets the individual apart, it makes him or her unique among all others.
The information we are imparting or the request we are making takes on a special importance when we approach the situation with the name of the individual.
From the waitress to the senior executive, the name will work magic as we deal with others.
There are some tips and tricks on how to remember the names easily and in the most efficient way and I will discuss that in my another article.
Remember that a person’s name is to that person the sweetest and most important sound in any language.